Hotel Sales & Revenue Management
Education: Online
Duration: 150 hours
Language: Greek
Job offer : Paid work offered at the end of the programme.
Start date: October 2026
HOTEL SALES & REVENUE MANAGEMENT
In today’s hospitality industry, success is no longer measured solely by occupancy. The ability to maximize revenue, optimize pricing strategies, and build effective sales channels has become one of the most valuable competitive advantages for every hotel.
Behind every high-performing hotel lies a well-designed commercial strategy that combines Revenue Management, Sales, Distribution, and Market Intelligence. Understanding how these elements work together is essential for increasing profitability, strengthening market positioning, and driving sustainable business growth.
The Sales & Revenue Management for Hospitality program at HotelBrain Academy has been designed to equip hospitality professionals with the practical knowledge and strategic mindset required to successfully manage a hotel’s commercial performance. Combining industry expertise with real-world hotel practices, the program prepares participants to confidently navigate today’s dynamic hospitality market.
Why choose it?
- Learn from the expertise of HotelBrain Group, Greece’s leading hotel management company, with more than 110 hotels across Greece and abroad.
- Be taught by experienced Sales, Revenue Management, and Hospitality professionals actively working in the industry.
- Analyze real hotel case studies and commercial strategies based on actual market conditions
- Develop practical skills in Revenue Management, pricing strategy, distribution channel management, sales planning, forecasting, and commercial performance optimization.
- Explore how Artificial Intelligence and modern digital tools are transforming Sales and Revenue Management.
- Participate in HotelBrain Career Days, offering direct networking opportunities and access to employment within the Group.
Who Is This Program For?
- Future Revenue Managers, Sales Managers, Commercial Managers, and Hotel Executives.
- Hospitality professionals seeking career advancement in commercial, sales, or revenue management roles.
- Hotel owners, entrepreneurs, and investors looking to maximize revenue and improve business performance.
- Hospitality graduates and professionals who want to build a strong commercial background and gain practical industry knowledge.
- Introduction to Sales & Revenue Management
- Fundamentals of Revenue Management
- Market Segmentation & Customer Profiling
- Demand Forecasting & Business Analytics
- Pricing Strategies & Dynamic Pricing
- Distribution Channels & Online Travel Agencies (OTAs)
- Direct Bookings & Booking Engine Optimization
- Hotel Sales Strategy & Sales Planning
- Corporate Sales & Contract Negotiation
- Upselling & Cross-selling Techniques
- Key Performance Indicators (ADR, RevPAR, Occupancy, TRevPAR, GOPPAR)
- Online Reputation & Commercial Performance
- AI and Modern Digital Tools in Sales & Revenue Management
- Case Studies from Real Hotel Operations
- Final Practical Application and Commercial Strategy Development
Dimitra Koukaki
Dimitra Koukaki is a certified Professor of Tourism & Hotel Business and International Hospitality Expert with many years of international professional experience in Switzerland, Cyprus and Greece. She is a graduate of the Thessaloniki School of Tourism Professions and the DCT International Hotel & Tourism Management School in Switzerland.
She has extensive experience in five-star hotel businesses such as Porto Carras Grand Resort, Athens Holiday Inn, Astir Palace Vouliagmenis, Classical Hotels Daskalantonakis Group and Athens Imperial Hotel, as a Front Office Shift Leader and as a Reservations Agent. Having developed many skills such as good interpersonal - personalized relationships, customer-centric philosophy, analytical thinking, direct decision-making, methodical and organizational skills, she stands out for her dynamic offering in the Tourism industry.
Recently, she took on a new challenge, that of imparting experience and knowledge in the field of training with particular emphasis on the development of professional skills such as effective communication and customer service, teamwork and leadership, thus helping students to acquire professional behavior and proper hotel education.
Emmanuela Kouyoumitzaki
Emmanuella Kougioumitzakis is a graduate of the School of Tourism & Hotel Management of the National & Kapodistrian University of Athens with many years of professional experience.
He has extensive experience in five star Hotels such as Patmos Aktis Suites & Spa, Atlantica Kalliston Resort, Fodele Beach & Water Park Holiday Resort, Stella Island Resort & Spa as Front Office Shift Leader and Reservations Agent. Having developed many skills such as good interpersonal - personalized relationships, customer-centric philosophy, analytical thinking, direct decision-making, methodicality and organization.
It has now taken on a new challenge, that of transferring experience and knowledge in the training part, with particular emphasis on the development of professional skills such as effective communication and customer service, teamwork and leadership, thus helping students to acquire a professional attitude and proper hotel education.
With your participation in the program you are entitled to free participation in the"Career Days" that HotelBrain Group implements every year, where you will meet and talk to the Managers of all 110 hotels of the Group.
