AI for Hotel Operations and Marketing
On Line
Education: On Line
Launch: Nov 2026
Duration: 12 hours
Language: Greek
The AI for Hotel Operations and Marketing seminar in collaboration with the Hellenic American Union and speakers Theodoros Moulos (Group CEO, GrowthRocks, Serial Entrepreneur & Investor, International Speaker, Lead Instructor at AI the Academy) and Efi Bersoux (Marketing Strategist, CEO at GrowthGirls
Co-founder & Lead Instructor at AI the Academy) is designed for professionals who want to harness the power of AI to enhance functionality, deliver personalized customer experiences and improve the efficiency of their businesses. Through this program, you’ll explore real-world applications of AI in hospitality, from chatbots and predictive analytics to automated reservation management and dynamic pricing.
Co-founder & Lead Instructor at AI the Academy) is designed for professionals who want to harness the power of AI to enhance functionality, deliver personalized customer experiences and improve the efficiency of their businesses. Through this program, you’ll explore real-world applications of AI in hospitality, from chatbots and predictive analytics to automated reservation management and dynamic pricing.
After completing the seminar and through working on real projects, you will be able to:
- Appreciate the role of AI in hospitality marketing and the benefits of its use.
- Use AI tools to effectively manage and improve the online presence of your business.
- Optimize online listings on platforms such as Airbnb and Google, improving the visibility and ranking of your business, using AI tools.
- Easily and quickly create engaging, personalised marketing material such as visitor guides using AI content creation tools.
- Create effective SEO- optimized content.
- Create AI-based strategies to optimise social media campaigns.
- Create personalised communications using visitor data for targeted promotions.
- Make informed decisions based on data.
Setting the right foundations of AI in the hospitality sector
- Introduction to basic theories and terminology, making technology accessible and understandable for hoteliers
- Key tools for an effective AI-based work environment that will make AI integration more manageable
- Emphasis on cultivating an innovation-oriented mindset so that participants adopt AI as an integral part of their strategy.
AI: The hotelier’s chance to beat “booking.com”
- AI is changing search (googling) habits and how AI is helping the hospitality industry adapt to these changes
- Shift to voice searches and AI tools (via chatGPT or google AIO) and how to optimize their strategies to stay visible online or even be able to gain ranking positions from booking.com
- Practical tips for updating their content and increasing their visibility through AI.
AI for Content Optimization and Marketing
- Create blog posts
- Classification and management of reviews
- AI strategies for social media
- Create room and service descriptions
- Creating impressive presentations
- Data analysis for marketing
- Optimisation of advertising and email campaigns
AI for Hotel Operations and Marketing
- Travel experience enhancers
- Multilingual concierge services via AI
- Reuse older video materials for greater impact
- Create hotel or local podcasts
Producing engaging and exciting video content
- Innovative use of AI at the disposal of the hotelier
- Customer tracking through AI data extraction
- Creating royalty-free music
- Designing advanced, fun activities for customers
- Replacing aerial drone shots with AI tools
Use of AI in HR specifically for the Hospitality sector
- Recruiting and employee integration using AI
- Enhancing performance reviews with useful information
Thodoris Moulos
4x exited Entrepreneur / Advisor / Growth Hacker / Investor
Co-founder and CEO at GrowthRocks
Guest Lecturer in eMBA / Stern
Co-founder & Lead Instructor at AI the Academy
Theodoros Moulos is a visiting eMBA professor at NYU - Stern School of Business and co-founder/CEO of Growthrocks, a company that provides AI training to businesses worldwide. He has studied Accounting, Computer Science and holds an MBA. With over 20 years of experience, he is Group CEO of Growthrocks and Viral-Loops, a SaaS platform for Referral Marketing with 40% monthly growth. Before focusing on Growth Hacking, he held management positions in multinational companies. He is co-founder of Growth Hacking University and teaches in Growth Marketing and Digital Marketing programs in Greece and abroad.
Efi Bersoux
Marketing Instructor, Guest Lecturer at NYU
Sustainable Marketer Certified by Cambridge University
Marketing Strategist, CEO at GrowthGirls
Co-founder & Lead Instructor at AI the Academy
Efi Hatzigiannopoulou-Bersoux started her studies in Medicine before switching to Business studies. He holds a degree in Sustainable Marketing from the University of Cambridge. While still a student, she founded her first startup, which she later sold successfully. Since then, he helps multinational organisations as well as innovative startups to grow and sits on the boards of innovative startups. He has years of experience in teaching as a Marketing Instructor (lead instructor at Growth Hacking University, guest lecturer at New York University). She is the founder of GrowthGirls growth marketing agency based in London, which has been recognised by Hubspot as one of the top startup consulting agencies, and co-founder of AI the Academy.
Students at the end of the program will be certified with a Certificate of Attendance from the Lifelong Learning Center (LLL) HotelBrain Academy.
HotelBrain Academy is a certified by the Ministry of Education and the EOPPEP Lifelong Learning Center (K.D.V.M. (license no. 29755/K6/15.3.2023 - Gazette B 1792/2023).
With your participation in the program you are entitled to free participation in the"Career Days" that HotelBrain Group implements every year, where you will meet and talk to the Managers of all 110 hotels of the Group.
